Must say I was pretty amazed seeing Singapore Airlines tweet yesterday. Most of the big airlines have already realized the importance of twitter already and have hit the road in a big way (In my opinion Delta leads in this given that there responses are pretty quick and there are some other notable names that are doing a great job at this). I’ve always believed twitter to be an essential tool in the media strategy for the airlines rather than just simply being a platform for complaints and I hope they can put it to good use given that their website hasn’t been met with a great response and even after many months the issues still persist. They are a great airline but I guess they need to pick up on the customer connect a bit better than what they do right now. Singapore Air has been a late entrant in figuring out is social media strategy but finally seems to be getting its act together now.
Singapore Airline twitter account can be found here
Happy Tweeting Singapore Air!