Loyalty Program startup Topguest acquired by ezRez

Topguest, a San Francisco-based startup company providing loyalty and social network engagement products to travel companies has been acquired by ezRez which is a provider of provider of travel, loyalty and payment solutions and counts many big names as its customers.

Topguest has been quite popular of late due to the fact that it enables members of leading travel loyalty programs, such as United MileagePlus, Continental One Pass, IHG Priority Club and Hilton HHonors, to earn reward points for geo-located check-ins via their mobile devices and its website by linking their accounts with Topguest service.  The utilizes the check-in feature of the social apps such as Facebook, Foursquare, Instagram and Twitter to help its subscribers earn miles and hotel points and receive exclusive offers and bonuses for simply using some of these popular social services.  As I had blogged earlier Topguest recently announced a white label product that will enable traditional loyalty programs to implement a fully branded social network component. Based on data derived from their members’ social networking activity, loyalty programs can carefully target and customize offers that are relevant to each member.  The white label product is currently in beta with starting with Hilton as its launch partner.

ezRez plans to integrate Topguest solution into its existing travel booking platform for airlines, hotels and online travel agencies to help people earn points for various activities.  Points can then be redeemed for travel via ezRez’s loyalty travel platform, or for merchandise via ezRez’s new digital wallet product that allows points to pay for merchandise and services across the internet. The digital wallet product was announced in October with inaugural partners PayPal and United MileagePlus, and will launch in 2012. The details about the same can be found here and here.

It seems to be a great combo for the frequent travellers as they get to earn some extra points for almost every activity of their travel schedule and other related aspects of their daily life. Lets see how this partnership shapes up in the coming year and what all new products they have to offer the frequent flyers.

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