AMEX privileges itself on exclusivity, doesn’t matter whether it’s exclusively high transaction charges or the amount of privileges it offers to its customers. I am a big fan of AMEX and enjoy the way they offer such a unique outstanding experience to their customers. Their Membership rewards program is one of the best programs to earn miles and avail related benefits such as AMEX lounges and Travel benefits.
Continuing with the theme is the partnership AMEX has forged an exclusive partnership with Toronto Pearson airport whereby to market itself and show what special it has to offer across the range of its products. AMEX is offering free downloads of e-books, Wi-Fi to all the airport passengers, exclusive lounge access which is similar to the AMEX lounges that have sprung up worldwide, priority lanes for hailing taxis and limos and last but not the least the most important benefit of having a dedicated immigration lane for its card members that guarantees them a quick and seamless experience. More details about the benefits can be found here and here
Somehow AMEX has decided to name its service Cloud 10 maybe to show it’s a notch better than being on cloud 9? Whatever it maybe it just sounds a bit tacky. I wish they could think of something more relevant. Has anybody used the AMEX services at Toronto Pearson? Let me know about your experiences in the comments below.
After being the only major airline in the US history to not have filed one, American Airlines and its parent company AMR Corp filed for Chapter 11 bankruptcy protection today.
There had been speculation going around ever since AMR shares suffered a hug 40% drop in October that airline may file for bankruptcy sooner or later to cut costs specially its labor costs which are currently the highest in the industry but the timing of this announcement seems to have caught everyone by surprise. While the bankruptcy protection gives AMR some elbow room in its ongoing discussions with the pilots and other work groups, it also renders the airline a ripe target for takeovers in an industry that is currently in a very fluid state due to high operational costs specially fuel and labor.
As per its Chapter 11 bankruptcy filing in a New York court, the company listed assets of $24.72 billion and liabilities of $29.55 billion and around $4.1 billion in cash. During the 18 months of bankruptcy protection that the airline is seeking both American Airlines and its regional carrier American Eagle were expected to fly normal schedules. The airline has also stated that it would be business as usual all during this time so the transatlantic venture with IAG members British Airways and Iberia is expected to be operating smoothly all during this time.
With this all focus now comes down to American Airlines frequent flier program AAdvantage, which is a cash cow for the company and may prove to be a decisive tool in this whole process just like the Delta FFP proved to be for its parent Delta during its bankruptcy protection when American Express brought loads of miles from them which provided a very valuable lifeline. A similar kind of step maybe expected from Citi but as of now that’s to early to say whether such things materialize or not. As for now the best advice would be burn the accumulated miles with the AAdvantage program as the program seems to be not going anywhere for some time to come but in the long run no one really knows how things turn up.
American Express just announced that it will be adding Virgin America to it’s Membership Rewards program.
Beginning October 5, 2011 AMEX card members who are registered for the Membership Rewards program will be able to redeem their Membership Reward points for Virgin America Elevate points. The exact details of the tie-up are awaited.
This is a welcome addition to the program after they lost Continental which ceases to be a partner of the Membership Rewards program from October 1, 2011 onwards.
I will blog about further details as and when they become available.