Rocketmiles

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Rocketmiles to join Priceline family

According to a Wall Street Journal article, Priceline group is going to buy Rocketmiles, a hotel booking website which allows you to earn frequent flyer miles on various airline partners. Priceline intends to pay about $20 million for the deal which seems to be part of the trend of travel website consolidation happening the industry and widely driven by Priceline and Expedia. Personally I am a big fan of Rocketmiles given the unique ability of earning miles albeit paying a bit extra compared to other sites but still in some cases it’s worth it given the special promos they keep running such as 5000 miles on your first booking. I hope that Priceline doesn’t downgrade the existing Rocketmiles strategy and build up further on it…

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