Award programs

A large airplane is parked on an airport tarmac at sunset. The sun is setting behind the aircraft, casting a warm glow. Ground crew members in high-visibility vests are working around the plane, and various airport vehicles are nearby. A jet bridge is connected to the aircraft on the right side.
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The Uncomfortable Truth: Airlines Are Addicted to Loyalty Programs, And It’s Both Their Salvation and Their Trap

I’ve been watching the airline industry’s financial reports with fascination this year, and the numbers tell a story that should make every frequent flyer pause and think. No major U.S. network airline achieved a positive operating profit margin in 2024 from passenger transport alone. Let that sink in for a moment. The business of actually…