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The era of fare unbundling is about to hit full service carriers

Christoph Müller is an interesting man, the new CEO of the troubled Malaysia Airlines has always been known as a ‘terminator’ for his skills related to cost cutting by trimming workforce and brining airlines back to profit. He has done this successfully with Aer Lingus and Sabena in the past and he has already started that process at Malaysia Airlines by letting go almost 6,000+ employees of the airline. What’s really catching the eye though is his statements this week at the IATA Annual General Meeting in Miami about turning the airline into a “value airline” for its customers by offering customized unbundled fares where customers have a choice to choose what all features they and what they don’t. He has discussed about unbundling business…

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