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Singapore Airlines finally gets going on Twitter

Must say I was pretty amazed seeing Singapore Airlines tweet yesterday. Most of the big airlines have already realized the importance of twitter already and have hit the road in a big way (In my opinion Delta leads in this given that there responses are pretty quick and there are some other notable names that are doing a great job at this). I’ve always believed twitter to be an essential tool in the media strategy for the airlines rather than just simply being a platform for complaints and I hope they can put it to good use given that their website hasn’t been met with a great response and even after many months the issues still persist. They are a great airline but I guess…

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